The SaaS Playbook: Building Software That Prints Money (Kind of) 💻
If you've spent any time in the startup world, you've heard the SaaS gospel preached like it's a religion. Recurring revenue! Predictable growth! Scale without limits!Rob Walling's "The SaaS Playbook" cuts through the hype and gives you the actual blueprint for building a Software-as-a-Service business that works. Not the unicorn, raise-$100-million, change-the-world version. The real version—where you build something people actually pay for, month after month.And spoiler alert: it's harder than the tech bros on Twitter make it sound.
November 2nd, 2025

